Thomas L. Bugnitz, adjunct assistant professor of computer science and engineering, and Robert J. Benson, adjunct assistant professor of computer science and engineering.
(John Wiley and Sons, Hoboken, N.J., 2004)
Now is the time. With the economy showing signs of life and technology spending back on the upswing, it stands to reason that companies will be under pressure to both improve their information technology services and at the same time control IT costs.
From Business Strategy to IT Action shows companies just how to accomplish this.
The book is based on a very simple idea: A company should only spend money on IT that directly supports its business strategy and its operational effectiveness, and should not spend money on IT that doesn’t.
The management team can control IT budgets and investments and at the same time improve IT’s bottom-line impact by consistently and persistently developing and selecting the best IT investments, and eliminating underperforming existing IT activities.
“Senior business executives are putting more and more emphasis on proving the business impact of technology investments, and CFOs and CIOs often lack the tools for answering this question,” said co-author Thomas L. Bugnitz, adjunct assistant professor of computer science and engineering. “We wrote this book to summarize 15 years of consulting in the U.S. and Europe. In it, we provide an integrated set of tools and principles to address these issues.”
From Business Strategy to IT Action presents an integrated approach to controlling IT budgets and getting the biggest bang for the IT buck.
Starting with a coordinated business/IT strategic planning process and continuing through to business/IT performance measurement, a suite of tools are presented for understanding, managing and controlling the entire IT spend, all aimed toward producing exactly the right IT actions for the organization.
“This book is targeted at senior business executives who need to understand how to make the best IT investments for their company,” Bugnitz said. “As the CIO of Duke Energy wrote us after reviewing the book: ‘This is a dynamite book of practical advice for companies that do not fully understand IT, and should become required reading for both business and IT management. It is a gem of disciplines and practices and of business-based ways to manage IT and to get the biggest and most important value from IT investments.’
“What we want readers to get out of the book is an understanding of how to take their business strategies and develop actionable IT plans. We also want them to understand the principles with which companies can make the best IT investment decisions for their company.”
— Andy Clendennen
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