Media Advisory

Washington University Business Students and Professors Pick Super Bowl Ad "Baddies"

WHAT: Super Ad Bowl 2005: Super Bowl advertising will be critiqued and ranked by Olin School of Business MBA students, faculty and local advertising professionals during the game.

WHEN: Sunday, Feb. 6 at 5:00 p.m.

WHERE: Knight Center dining hall on Washington University Hilltop campus. The Knight Center is located off Throop Blvd. between Skinker Blvd and Big Bend Blvd.

Parking is available in the garage in front of the Knight Center

WHO: Participants include Olin School of Business MBA students, Olin Dean Stuart I. Greenbaum and Washington University business school faculty as well as members of the St. Louis Ad Club.

SPONSORED BY: Anheuser-Busch, St. Louis Ad Club and Nestle Purina Petcare Company

WHY: The Super Bowl might officially be a football game, for about half the audience the commercials are the bigger draw. When a company forks over $2.4 million for 30 seconds of advertising time, they better hope their ad is effective. Super Bowl ads are often a company’s showpiece. But when each commercial is striving to be the best, how can any of them be effective? Olin School of Business MBAs will determine which of this year’s batch of advertisements were worthy of the event. In determining which ads were worth the company’s money, students will consider if the ad was unique and memorable considering the audience it is trying to attract and the item promoted.

Big screen televisions and refreshments will be provided.

EDITOR’S NOTE: Olin students will pick the “Bad, the Ugly and the Great,” during 3rd quarter break-out sessions which are not open to the media. Winners will be announced and discussed during the fourth quarter and students and faculty will be available for interviews at that time. The event is closed to the public.