Forget the game; what about the ads?

Feb. 5 was Super Bowl XL for the majority of Americans; but for about 90 students in the Olin School of Business, it was the seventh annual “Super Ad Bowl.” Students voted for their favorite commercials of the telecast (a voter marks her ballow, below). Prior to the start of the game, local advertising practitioners gave lectures on their craft. Seated directly under the TV is one of the presenters, Bradley Gutting, art director at Adamson Advertising. To his immediate left is Brandon English, copywriter at Adamson. Lewis Williams, senior vice president and creative director at Leo Burnett, also spoke to the students. Among the members of the M.B.A. Class of 2007 in attendance were (from left) Catherine Borda, Mark Vance, Sam Kamath, Erik Ahlber and John Heaney. Students voted FedEx’s “Caveman” advertisement as best in show.