What: Super Advertising Bowl VIII
When: Sunday, Feb. 3, 2008, 3:30 p.m. – 9:30 p.m.
Where: Washington University in St. Louis’ Knight Center, Anheuser-Busch Dining Room
- 3:30 – 4:15: Presentation by Schupp: Simon Hall Room 108
- 4:30: Game End. Super Ad Bowl: Anheuser-Busch Dining Hall at The Knight Center
Who: Local advertising and media experts, Olin marketing faculty, students and guests
Why: While the Giants and the Patriots face-off in the big game, advertisers go for the win by shelling out the big bucks for comedic, over-the-top risk to compete for viewers’ attention. And Olin Business School students are ready to take on the ads.
A “Top Five” list of this year’s most effective Super Bowl ads will be distributed after the game to media, students and attendees, with commentary by Olin community members about which ads worked and why. Students and faculty also will be available for interviews during the game.
For information before, during, or after the game contact Shula Neuman, director of news and information, (314) 374-2360, or Julie Isserman, MBA ’09, (512) 796-9393.