Members of the University community who want to improve their writing and communication skills can now earn a Certificate in Strategic Communication at University College, the University’s evening division in Arts & Sciences.
This new, 21-credit program allows students to develop skills in creating, managing and implementing communications programs. It includes courses that cover communications research, management, marketing, advertising, public relations, technology and media.
Classes offered for the Fall 2008 semester include “Introduction to Strategic Communication,” taught by Tom McDermott, former vice president at Monsanto Co.; “Writing for Business Success,” taught by Paul Wagman, senior vice president and partner and writing coach at Fleishman-Hillard; and “Public Relations,” taught by Mark Abels, former vice president, corporate communications, for TWA.
“Clear writing and effective communication are key factors for success in today’s dynamic professional environment,” said Robert Wiltenburg, Ph.D., dean of University College. “Organizations — including Washington University — need versatile, creative leaders who can communicate clearly in a variety of formats with their important communities. Our writing and communication courses — and, in particular, the new Certificate in Strategic Communication program — offer ways to build skills and train current and future leaders in strategic communication.”
Fall classes at University College begin Aug. 27.
For more information about the strategic communication certificate or other University College programs, contact Katina Truman at 935-6777 or visit ucollege.wustl.edu.