Olin Business School gears up for Super Ad Bowl IX

Commercials are focus of Super Bowl Sunday for marketing students and profs

The most watched 33 and one half minutes on television will be celebrated, critiqued and analyzed on Sunday, Feb. 1, 2009 when the Olin Business School hosts its ninth annual Super Ad Bowl. Marketing professors and students will gather for the Super Bowl Sunday ritual of rating and ranking the commercials while raising funds to benefit Meds and Food For Kids, an organization dedicated to curing child malnutrition in Haiti.

Fund-raising festivities will include a pie-throwing contest with professors as targets, raffles and a silent auction in addition to the serious sideline analysis of the most expensive commercial airtime. The average price for a 30-second spot is estimated to cost a record three million dollars during Super Bowl XLIII.

Nestlé Purina PetCare and Anheuser-Busch InBev are the lead corporate sponsors of the Super Ad Bowl event organized by the Olin Marketing Association.

What: Olin Business School’s 9th Annual Super Ad Bowl

When: Sunday, February 1st, 2009, doors open at 4:15 pm

Where: Washington University in St. Louis, Knight Center, Anheuser-Busch Dining Room, Forest Park Parkway and Throop Drive

Who: Olin marketing faculty, students, guests and media

For more information, please contact:

Melody Walker Director, News & Information Olin Business School 314-935-6325 melody_walker@wustl.edu

Alice Tseng Olin Marketing Association 312-841-8852 tsenga@wustl.edu