Media Advisory

WHO: Seethu Seetharaman, PhD, W. Patrick McGinnis Professor of Marketing at Olin Business School, Washington University in St. Louis. His expertise includes marketing research, marketing management and database marketing.

WHAT: Olin’s Kansas City Thought Leadership Series.

Marketing in the digital era is increasingly driven by a hard-nosed analysis of customer-level behavioral data. Firms such as Capital One, Fingerhut, Tesco, Amazon and Harrah’s are reaping huge dividends from such analytics-driven marketing efforts. In this talk, Professor Seetharaman will discuss the nature of these developments, as well as how his own research on econometric models informs such developments.

WHEN: 8-9:15 a.m. Tuesday, May 17, 2011. Breakfast is from 7:30-8 a.m.

WHERE: The Kansas City Club, 918 Baltimore Ave., Kansas City, MO 64105

WHO: All media are welcome to attend.

CONTACT: Neil Schoenherr at 314-239-9734 (cell) or