Readers Respond to Magazine Survey

More than 3,700 people responded to Washington Magazine’s readership survey. (David Kilper)

During summer 2011, the university’s ­director of market research ­emailed a readership survey to more than 34,000 members of Washington Magazine’s alumni community.

The editors of Washington would like to thank the more than 3,700 who ­responded ­— those who took the time to provide feedback to questions regarding the print magazine, online ­magazine and bimonthly email ­announcement.

At this time, the Washington Magazine staff is ­reviewing a final report of the findings, provided by the ­director of market ­research, and is discussing ways to implement some of the ­prevailing ­suggestions.

Overall, the majority of respondents agree that Washington Magazine strengthens their connection to the university, with 79 percent choosing agree or somewhat agree.

The print magazine rated as the primary channel whereby alumni receive some to most of their information about the university.

Seventy-eight percent of respondents want the print version, with 23 percent ­wanting both print and online versions. Only 14 percent of ­respondents prefer ­receiving Washington Magazine solely online.

Again, thank you to those who responded to the survey; please look for additional findings and subsequent changes in upcoming issues.

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