The Lofts of Washington University welcomes new tenant​​

​Local startup Endless Electronics opens Feb. 14 in $80 million mixed-use development

A third retail tenant is about to move into the Lofts on Delmar. (Credit: WUSTL photos)

Endless Electronics, a locally owned computer, tablet and smartphone repair business, has been selected to fill the final retail space at The Lofts of Washington University on the Delmar Loop, an $80 million residential and retail project. The business will open to the public Feb. 14.

Henry S. Webber, executive vice chancellor for administration at Washington University in St. Louis, said Endless Electronics is a great addition to the Loop.

“We are happy to welcome another local retailer to The Lofts of Washington University,” Webber said. “Endless Electronics will provide services that are in very high demand by our students and the community as a whole. It is particularly exciting to bring to the Loop a company that is a product of the booming St. Louis startup system.”

Endless Electronics is operated by cousins Benjamin Auton and Tom Nowlin. The business provides a full range of services, from replacing cracked iPhone and iPad screens to fixing broken PCs and PlayStation game consoles. Technicians complete most jobs within hours. Business hours will be 8 a.m.-8 p.m. Monday through Saturday.

“We know students are busy and they need their devices to be running right,” Nowlin said. “We provide quick, reliable service so they can get back to work.”

Founded in 2010, Endless Electronics operated in the south St. Louis County incubator of STLVentureWorks, which provides below-market rent, support and mentorship to St. Louis startups. Nowlin is proud to graduate from incubator to retail storefront.

“We have been a mail-in business, but to talk to the customer and build a level of trust in the community is something we’ve always wanted,” Nowlin said. “To tell someone you can save their wedding photos or their term paper is really satisfying.”

The Lofts debuted in August 2014 and feature 167 fully furnished apartments for Washington University undergraduate students. The project has earned LEED Platinum certification by the U.S. Green Building Council.

Other tenants are:

United Provisions, a 15,000 square-foot, full-service grocery store and restaurant. United Provisions is operated by the Prapaisilp family, owners of Jay’s International Food on South Grand and Global Foods in Kirkwood as well as three restaurants.

Peacock Loop Diner, a 5,000-square-foot, 24-hour diner. Peacock Loop Diner is owned by Loop entrepreneur Joe Edwards, operator of Blueberry Hill, Moonrise Hotel, the Pageant and other Loop attractions.​