Liking Ike cover

Liking Ike

Eisenhower, Advertising, and the Rise of Celebrity Politics

“I like Ike,” the campaign slogan for Dwight D. Eisenhower, is one of the most famous in modern history. According to David Haven Blake, PhD ’94, in his award-winning book Liking Ike, this was no happy accident. Blake argues that it was Eisenhower, not JFK, who was the first politician to harness the power of advertising and celebrity culture for his political campaigns, thus changing America’s political and cultural landscape.

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