Considering others’ perspectives can prevent unfavorable outcomes
Research from Olin Business School indicates that people often make similar decisions based on shared perspectives and reasoning. Consideration of perspectives can help marketers better coordinate efforts with employees and consumers.
Facebook controversy raises ethical questions for corporations
By bringing to light the consequences of Facebook’s algorithms, whistleblower Frances Haugen’s testimony has forced corporations to rethink their relationship with Facebook and use of consumer data, according to digital media experts at Olin Business School.
How people prefer to receive life-changing news, good or bad
According to a study co-authored by a Washington University researcher, behavioral patterns can be predicted by understanding information-seeking and information-aversion behaviors.
How new CDC mask guidelines will impact businesses
The new CDC guidelines may help businesses – especially restaurants and bars – if customers feel safer with the new recommendations, according to Olin Business School’s Raphael Thomadsen and Song Yao.
Consumer values, brand expectations change in 2020
Today’s consumers are more attuned to brands’ values and willing to pay a premium to support companies that share their values, according to new research from the Bauer Leadership Center at Washington University in St. Louis and Vrity.
Cryder named to Poets & Quants’ ‘40 Under 40’ list
Cynthia Cryder, associate professor of marketing at Olin Business School, was named one of Poets & Quants’ “Best 40 Under 40” professors of 2021.
Widening income gap means less grocery variety for all
Even before COVID-19 and resulting shutdowns created gridlock for some global supply chains, the assortment at many neighborhood supermarkets was dwindling. The cause was not a lack of supply, though, but rather a lack of demand created by a widening income gap in the U.S., according to a new study involving a Washington University in St. Louis researcher.
Masks don’t just save lives, they also boost economy
The economy and coronavirus pandemic were two of the top issues for voters in the 2020 election, according to exit poll surveys. Notably, 52% of voters said controlling the pandemic was more important, even if it hurts the economy. But what if we didn’t have to choose?
Perception matters: Consumers prefer ‘natural’ prevention options
New Olin Business School research suggests that if consumers view a vaccine more like a curative to the epidemic, rather than as a preventative for the self, they will be more receptive toward it.
How businesses can win more customers by influencing your friends
New research shows marketers could win more customers by offering financial incentives to customers’ friends — providing a reputational boost to customers — than “selfish” financial incentives to customers. A Washington University in St. Louis marketing professor was a co-author on the study.