Invite consumers to pop-up, and pop goes the spending — offline and online

Invite consumers to pop-up, and pop goes the spending — offline and online

Two Washington University in St. Louis researchers, along with a former fellow Olin Business School faculty member and Alibaba officials, flipped the pop-up business model, and possibly more. The co-authors found that inviting potential customers via text message could increase buying with both a pop-up shop retailer and similar product vendors online … for weeks and months to come.
Brown School researchers begin low-income smoker study

Brown School researchers begin low-income smoker study

Brown School researchers at Washington University in St. Louis have begun work on a five-year, $3.9 million study that tests an innovative approach to help low-income smokers quit: helping people establish rules banning smoking inside their homes.
Virginia Tech shooting survivor to speak for Ready Week

Virginia Tech shooting survivor to speak for Ready Week

Kristina Anderson, a survivor of the 2007 Virginia Tech shooting, will be the featured speaker for Ready Week, which will take place Sept. 16-20 and is organized by the Washington University in St. Louis Emergency Management Department. Ready Week will emphasize the importance of tuning in, learning more, looking around and taking action through interactive events and presentations.
Faculty fellows to lead key areas in provost’s office

Faculty fellows to lead key areas in provost’s office

Three members of the Washington University faculty have been appointed to serve as faculty fellows in the Office of the Provost,  according to Interim Provost Marion Crain. During the 2019-20 academic year, they will focus on several high-priority academic initiatives.