Proliferation of marijuana ads alarms addiction researchers
As more states have legalized marijuana, advertising for the drug has become more common. In a new study, researchers at Washington University School of Medicine in St. Louis report that more than half of young pot users they surveyed have seen marijuana ads — either online or in more traditional forms of advertising such as billboards and print media.
Super Bowl ads don’t pack same punch in social media era
Commercials during the Super Bowl may be some of the most watched ads on broadcast T.V., but Olin marketing professors say social media has changed the game. Advertisers need to engage the audience before, during and after the game with strategies that include everything from smartphones to Twitter.
Misleading advertising
Robert K. Jackler, MD, spoke at the School of Medicine March 9 about his exhibit that shows how the advertising industry used medical science to promote cigarette smoking in the 20th century.
New sports management class at Olin includes all-star lineup of guest speakers
The Olin Business School is introducing a sports management course that will feature an “all-star” line-up of guest lecturers. Through the speakers and class curriculum, students will get a novel perspective on how the sports economy works.
Money and appearance influence political campaigns, study says
If politics were like high school, Republicans would be the football stars and Democrats would be chess club captains. Those stereotypes are the easiest way to summarize part of the conclusions from a study by Michael Lewis, Ph.D., assistant professor of marketing at the Olin Business School. By approaching political campaigns from a marketing perspective, Lewis was able to determine the effectiveness of branding and advertising.
Money and appearance influence political campaigns, study says
If politics were like high school, Republicans would be the football stars and Democrats would be chess club captains. Those stereotypes are the easiest way to summarize part of the conclusions made by Michael Lewis, Ph.D., assistant professor of marketing at the Olin Business School .
Marketing strategies for politics
If politics were like high school, Republicans would be the football stars and Democrats would be chess club captains. Those stereotypes are the easiest way to summarize part of the conclusions made by a marketing professor at the Olin Business School at Washington University in St. Louis.
Olin Business School’s “Super Ad Bowl VIII” to pick the best commercials
Marketing students, faculty and community members at the Olin Business School at Washington University in St. Louis will critique the television commercials that air during the Super Bowl during the 8th annual “Super Advertising Bowl.” For pre-game action and a presentation by Schupp Company about making commercials effective, join the Olin community for a panel discussion on Super Bowl Sunday, February 3, 2008, from 3:30p.m. – 4:15p.m. Members of the media are welcome to attend the panel and stay for food, drinks and the game, which will be broadcast via large-screen televisions.
Exhibition to investigate the blonde in contemporary art
This month, the Mildred Lane Kemper Art Museum will present “Beauty and the Blonde: An Exploration of American Art and Popular Culture,” the first museum show to investigate the strategic use of the blonde in contemporary art. The show starts Nov. 16 and runs through Jan. 28, 2008.
Beauty and the Blonde: An Exploration of American Art and Popular Culture at the Mildred Lane Kemper Art Museum Nov. 16 to Jan. 28
Mildred Lane Kemper Art MuseumRoy Lichtenstein,*Crying Girl,* 1963.The blonde has been an iconic and highly influential ideal of feminine beauty in American culture since the mid-20th century. Yet beginning with American Pop Art in the early 1960s, the blonde has also become a touchstone for artistic representation and critical inquiry. In November, the Mildred Lane Kemper Art Museum at Washington University in St. Louis will present Beauty and the Blonde: An Exploration of American Art and Popular Culture, the first museum show to investigate the strategic use of the blonde in contemporary art.
Organized by Catharina Manchanda, Ph.D., curator of the Kemper Art Museum, the exhibition will survey how artists have interpreted the blonde in a wide range of visual media, from prints, painting and sculpture to collage, film, video, photography and interactive web projects. Also featured will be a selection of advertisements, magazines, cartoons, film posters, album covers, Barbie imagery and other materials — mainly from the 1950s and 60s — that have helped to shape popular notions about the blonde.
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