WashU Expert: Papa needs … a new name?
Papa John’s should consider whether it needs a facelift and a new identity after its highly recognizable founder resigned amid continuing controversy. That’s the perspective of a public-relations expert, longtime practicing professional and leader in business communications at Washington University in St. Louis’ Olin Business School.
WashU Expert: It’s all in the brand
Effective campaign branding may have made the winning difference for Donald Trump in this year’s presidential election. Raphael Thomadsen, associate professor of marketing at Olin Business School takes a closer look at how the messaging may have affected the election outcome. The importance of branding: “Branding is a central concept in business. Companies build products […]
WashU Expert: Wins, losses in branding the presidential election
As presidential candidates Hillary Clinton and Donald Trump make their last-minute pushes for votes before tomorrow’s election, a faculty member at Washington University in St. Louis says the tight race boils down, in part, to poor branding practices.
Money and appearance influence political campaigns, study says
If politics were like high school, Republicans would be the football stars and Democrats would be chess club captains. Those stereotypes are the easiest way to summarize part of the conclusions from a study by Michael Lewis, Ph.D., assistant professor of marketing at the Olin Business School. By approaching political campaigns from a marketing perspective, Lewis was able to determine the effectiveness of branding and advertising.
Money and appearance influence political campaigns, study says
If politics were like high school, Republicans would be the football stars and Democrats would be chess club captains. Those stereotypes are the easiest way to summarize part of the conclusions made by Michael Lewis, Ph.D., assistant professor of marketing at the Olin Business School .
Marketing strategies for politics
If politics were like high school, Republicans would be the football stars and Democrats would be chess club captains. Those stereotypes are the easiest way to summarize part of the conclusions made by a marketing professor at the Olin Business School at Washington University in St. Louis.