Why price promotions aren’t the best marketing strategy

Discounts are no way to increase business.Price promotions may not be the best way to increase sales of canned tuna — or any other frequently purchased consumer good. Managers can become overly focused on losing market share and get caught up in a mindless cycle of discounting — without regard to the long-term implications of their actions, according to marketing professors at the Olin Business School at Washington University in St. Louis.

Technology can help ease the pain when corporations change

Streaming video can make for a very authentic form of communication.While most businesses pay lip service to the importance of communication in managing change, few successfully do it. A business professor from Washington University in St. Louis says using the internet to stream short videos every week from the CEO is the first step toward smooth transitions.

No such thing as risky business for entrepreneurs

Entrepreneurs are just as sensitive to uncertainty as anyone. In fact, several studies suggest that entrepreneurs are more risk-averse than other people. So why do they risk losing their shirts by starting a business? They have an overdeveloped sense of confidence that that they can beat the odds, according to research from a business professor at Washington University in St. Louis.

Knight class: Former Emerson head Knight brings high-profile CEOs to business course

For the second year in a row, the Olin School of Business is offering a course that includes a succession of “celebrity” CEOs as guest speakers. The class, “Creating Exceptional Value: Performance Without Compromise,” is co-taught by Chuck Knight, chairman emeritus of Emerson, and Anjan Thakor, Ph.D., senior associate dean and the John E. Simon Professor of Finance.

How to tell if a company has a high IQ

Joe Angeles/WUSTL PhotoThere are companies that, like people, are smarter than others. Literally. A business professor at Washington University in St. Louis has developed a way to measure a company’s IQ based on how effective it is at innovating. Using data from SEC filings, a professor at the Olin School of Business, computed the IQs of all the publicly traded US firms that engaged in R&D. More…

How complex, unique business strategies are undervalued

Successful strategies are innovative. They combine resources or businesses in unique or complex ways that other firms may fail to recognize. Yet research from the Olin School of Business at Washington University finds that the market tends to undervalue companies with complex or unique strategies. The reason: they receive less analyst coverage. More…

Outsourcing helps or hurts businesses, depending on how they’re used

People’s suspicions about outsourcing are sometimes right; it is just a way for firms to save a buck. But when firms outsource IT projects or share resources with a supplier, they might be creating competitors who could steal customers or profit making ideas, says a professor from the Olin School of Business. Without knowing when it is appropriate to outsource, the financial impact could be quite harmful.
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