Local health departments find Twitter effective in spreading diabetes information

Twitter is proving to be an effective tool for local health departments in disseminating health information — especially in promoting specific health behaviors. The latest study, led by Jenine K. Harris, PhD, assistant professor at the Brown School, focused on diabetes, a disease that may affect an estimated one-third of U.S. adults by 2050. “We focused on diabetes first, both because of increasing diabetes rates,” Harris says, “and also because people living with diabetes tend to use online health-related resources at a fairly high rate and are an audience already online and on social media.”