Joseph Goodman, PhD, associate professor of marketing at Olin Business School and Sarah Lim, doctoral student at Cornell University, say consumers tend to underestimate the experiential gift-giving advantage because they’re afraid they don’t know a person well enough to choose a more personal, preference-driven option.
Millions of consumers are expected to make online purchases during Cyber Week. How can they find the best deals? Selin A. Malkoc, PhD, associate professor of marketing at Olin Business School at Washington University in St. Louis, provides some advice and answers.
Surcharges — additional fees such as shipping and handling — are unwelcome but common charges that can shoot up the cost of online and catalog shopping. Yet how many of us base our purchasing decision on these niggling fees? A lot more than you might think. New research conducted by Amar Cheema, Ph.D., assistant professor of marketing at Washington University in St. Louis, holds important implications for businesses and their pricing practices.