Super Bowl ad contest includes WUSTL team
A group of three students is among the five final teams competing in the Chevy Super Bowl College Ad Challenge. The winning team will be announced Feb. 2, with their ad airing during the big game Feb. 4.
Chevy contest lets college students create Super Bowl ad
Courtesy photoWashington University’s team: Shlomo Goltz, Nathan Heigert and Hubert CheungIn the world of advertising, the hardest thing to do is get people’s attention — a job that becomes exponentially harder as audiences diversify and traditional broadcasters compete with YouTube.com, MySpace.com and other online communities. So, rather than compete, companies are beginning to enlist those communities through what’s becoming known as “consumer-generated advertising.” This fall, a group of students from Washington University in St. Louis was one of five teams to make the finals of the “Chevy Super Bowl College Ad Challenge.” The winning team will be unveiled when its ad runs Feb. 4, during Super Bowl XLI. More…