Olin Award-winning research: Sifting inhuman options for human choices

Olin Award-winning research: Sifting inhuman options for human choices

Two Olin Business School faculty members at Washington University in St. Louis collaborated to create a new customer choice algorithm designed to better populate six available slots for products in online stores hosted by Alibaba. Their model produced 28% higher revenues in one week — or nearly $22 million. The study earned them the 2019 Olin Award.