How smart is your company?
Which companies get the biggest bang for their buck when it comes to R&D? Olin Business School professor of strategy Anne Marie Knott believes there is a strong correlation between certain characteristics of companies and their R&D practices. Effective R&D is a sign of firm with high IQ. But just what makes a company smart? Professor Knott is on a mission to measure firms’ IQ and how to improve it. Video included.