How to win the holidays: Four rules for giving better gifts
As a social psychologist who studies marketing in general and gift-giving in particular, I’ve seen both the joys and the distresses of gift giving firsthand. The pressures involved can be so intense that I’ve even found that about 70% of American adults have at least one relationship in which they’ve intentionally stopped exchanging gifts at all.
Holiday giving season complicated by shifting norms on gratuities, psychologist suggests
Photo by Mary Butkus / WUSTL PhotoStudy finds that the larger the bill, the smaller the tip percentage.As Americans are stuggling to make ends meet with rising gas and food costs, they are grappling more than ever with what’s appropriate when it comes to rewarding service providers with tips, gifts and other token gratuities, suggests Leonard Green, Ph.D., a psychology professor in Arts & Sciences at Washington University in St. Louis who studies tipping behavior. Video available.
Holiday giving season complicated by shifting norms on gratuities, psychologist suggests
Photo by Mary Butkus / WUSTL PhotoStudy finds that the larger the bill, the smaller the tip percentage.With the holiday season upon us, Americans are grappling more than ever with what’s appropriate when it comes to rewarding service providers with tips, gifts and other token gratuities, suggests Leonard Green, a psychology professor in Arts & Sciences who studies tipping behavior at Washington University in St. Louis. Video available.