Expert advises automakers to take it slow on road to recovery
GM releases its first quarterly results post-bankruptcy on Nov. 16. U.S. auto sales in October equaled an annualized rate of 10 million vehicles. That’s a steep drop from the 17 million cars sold each year from 1991-2007. Not even a robust recovery from the recession is expected to boost sales near previous highs. Bailouts, bankruptcies and cash for clunkers have helped keep the industry afloat this year. Yet, the reality of too many factories and workers remains as demand continues to dip. Supply chain expert Panos Kouvelis says auto makers need to keep the brakes on production and proceed with caution. Video available.
Traditional Thai hill farmers help preserve genetic diversity of rice
Traditional rice cultivation methods practiced in the isolated hillside farms of Thailand are helping preserve the genetic diversity of rice, one of the world’s most important food crops, according to a new study by researchers at Washington University in St. Louis and Chiang Mai University in Thailand.
Super Bowl ad contest includes WUSTL team
A group of three students is among the five final teams competing in the Chevy Super Bowl College Ad Challenge. The winning team will be announced Feb. 2, with their ad airing during the big game Feb. 4.
Chevy contest lets college students create Super Bowl ad
Courtesy photoWashington University’s team: Shlomo Goltz, Nathan Heigert and Hubert CheungIn the world of advertising, the hardest thing to do is get people’s attention — a job that becomes exponentially harder as audiences diversify and traditional broadcasters compete with YouTube.com, MySpace.com and other online communities. So, rather than compete, companies are beginning to enlist those communities through what’s becoming known as “consumer-generated advertising.” This fall, a group of students from Washington University in St. Louis was one of five teams to make the finals of the “Chevy Super Bowl College Ad Challenge.” The winning team will be unveiled when its ad runs Feb. 4, during Super Bowl XLI. More…