Being more creative in everyday life is simple, says author of ‘Group Genius’
Collaboration is key to creativityIsaac Newton’s “a-ha” moment may have come while he was sitting alone under an apple tree, but that big idea might never had happened if he hadn’t spent so many hours discussing the laws of physics with fellow scientists and philosophers. In his latest book, Keith Sawyer, Ph.D., one of the country’s leading scientific experts on creativity in everyday life, argues that collaboration is essential in helping all of us harness the power of our own creative genius. More…