Invite consumers to pop-up, and pop goes the spending — offline and online
Two Washington University in St. Louis researchers, along with a former fellow Olin Business School faculty member and Alibaba officials, flipped the pop-up business model, and possibly more. The co-authors found that inviting potential customers via text message could increase buying with both a pop-up shop retailer and similar product vendors online … for weeks and months to come.
Enabling ‘internet of photonic things’ with miniature sensors
Swapping electrons for photons, researchers in the School of Engineering & Applied Science have developed wireless sensors which are not subject to electromagnetic interference and are smaller and generally more flexible than the currently electronics-based technology.