New guide promotes CEO videos as tool for strategic change

Managers and CEOs: are you ready for your close-up? A new book by Jackson Nickerson, PhD, the Frahm Family Professor of Organization and Strategy at Olin Business School, advocates the use of video for communicating from the corner office to employees throughout a business. Nickerson’s book is published by the Brookings Institution Press and will be the first in a series by Olin professors called Innovations in Leadership. 

Will Pres. Obama stay connected with his YouTube generation supporters?

Olin Business School professor Jackson Nickerson says, “ChangeCasting” is the best way for presidents and CEOs to build trust, create understanding and enact change with all of their constituents and employees. Nickerson’s ChangeCasting is a new web-based approach to communication that allows executives to lead and accelerate change within their organizations. It opens up a two-way street between the corner office and employees at every level of a company.

Teamwork: Where the weak help the strong

Group work is the name of the game in many companies. The thinking is that workers will learn more and help each other when they are put into groups composed of people with a variety of expertise. But does this always happen? Some recent research suggests that it may not … at least not always.

How complex, unique business strategies are undervalued

Successful strategies are innovative. They combine resources or businesses in unique or complex ways that other firms may fail to recognize. Yet research from the Olin School of Business at Washington University finds that the market tends to undervalue companies with complex or unique strategies. The reason: they receive less analyst coverage. More…

Consortium for Midwest companies forming March 22 at Olin School of Business

Executives will meet March 22 at the Charles F. Knight Executive Education CenterThe John M. Olin School of Business at Washington University in St. Louis will hold a half-day conference on March 22 for executives of large and mid-cap companies interested in partnering with the business school. William Finnie, Interim Director of ExecEdge Corporate Education at the Olin School of Business, said that the business school is forming a consortium of leading Midwest companies to partner with the Olin School in a wide range of areas, including executive education, degree programs, and career development.