marketing

The 2-1-1 phone information and referral system could be a key partner in efforts to reduce cancer disparities affecting low-income and racial and ethnic minorities in the U.S., finds a new study by Jason Purnell, PhD, assistant professor of public health at the Brown School at Washington University in St. Louis.

It’s not easy being a Chicago Cubs fan. Just ask Chakravarthi Narasimhan, PhD, the Philip L. Siteman Professor of Marketing at Olin Business School. Though Narasimhan’s sports life may have more downs than ups, his professional life has been a grand slam. “Chak is a key member of the school’s senior faculty and has built an outstanding marketing group here at Olin,” says colleague Todd Milbourn, PhD.

Marketing students at Olin Business School are gearing up for the 2010 Olympic Winter Games with a series of events to educate, entertain and raise funds for an adventure camp sponsored by Variety the Children’s Charity of St. Louis. The kick-off event for “OLINpics” begins at 5 p.m. Thursday, Feb. 11, in the Knight Center on the Danforth Campus. 

Surcharges — additional fees such as shipping and handling — are unwelcome but common charges that can shoot up the cost of online and catalog shopping. Yet how many of us base our purchasing decision on these niggling fees? A lot more than you might think. New research conducted by Amar Cheema, Ph.D., assistant professor of marketing at Washington University in St. Louis, holds important implications for businesses and their pricing practices.

Inflation may be rampant, but not all consumer products are getting more expensive. Instead, they’re getting smaller. Three marketing professors from the Olin Business School at Washington University in St. Louis comment on why smaller packaging is a good idea — for business.

Dividing items into small portions helps control consumption. Whether it’s food or money, people tend to go through things more slowly when the lump sum is partitioned into small portions, according to new research from a WUSTL marketing professor.

If politics were like high school, Republicans would be the football stars and Democrats would be chess club captains. Those stereotypes are the easiest way to summarize part of the conclusions from a study by Michael Lewis, Ph.D., assistant professor of marketing at the Olin Business School. By approaching political campaigns from a marketing perspective, Lewis was able to determine the effectiveness of branding and advertising.

If politics were like high school, Republicans would be the football stars and Democrats would be chess club captains. Those stereotypes are the easiest way to summarize part of the conclusions made by Michael Lewis, Ph.D., assistant professor of marketing at the Olin Business School .

If politics were like high school, Republicans would be the football stars and Democrats would be chess club captains. Those stereotypes are the easiest way to summarize part of the conclusions made by a marketing professor at the Olin Business School at Washington University in St. Louis.

Marketing students, faculty and community members at the Olin Business School at Washington University in St. Louis will critique the television commercials that air during the Super Bowl during the 8th annual “Super Advertising Bowl.” For pre-game action and a presentation by Schupp Company about making commercials effective, join the Olin community for a panel discussion on Super Bowl Sunday, February 3, 2008, from 3:30p.m. – 4:15p.m. Members of the media are welcome to attend the panel and stay for food, drinks and the game, which will be broadcast via large-screen televisions.