We don’t like unfamiliar music, even though we claim we do, study finds
Spotify. Pandora. iTunes. YouTube. We are constantly bombarded with a seemingly limitless amount of new music in our daily lives. But why do we keep coming back to that one song or album we couldn’t get enough of in college? New
research from Washington University’s Olin Business School shows that
although consumers say they prefer to listen to unfamiliar music, their
choices actually belie that preference.