Seetharaman named W. Patrick McGinnis Professor of Marketing
Seethu Seetharaman, PhD, was recently installed as the W. Patrick McGinnis Professor of Marketing in the Olin Business School at Washington University in St. Louis. The ceremony, held Oct. 26 in the Charles F. Knight Executive Education Center, included welcoming remarks by Chancellor Mark S. Wrighton and an address by Seetharaman.
Groupon business model may be flawed
While Groupon is popular at the moment, the company’s business model may not be sustainable over the long term, says a marketing expert at Olin Business School, Washington University in St. Louis.