The way condom-use promoting messages are framed influences their effectiveness

“Let’s talk about condoms.” Whether or not that conversational topic is introduced in a budding romantic relationship may depend on what type of condom-promotion messages the partners have heard. The way messages promoting condom-use are framed influences the effectiveness of the messages, according to a recent study co-authored by Dee Lisa Cothran, Ph.D., who conducted extensive research on the topic as a psychology doctoral student in Arts & Sciences at Washington University in St. Louis.