strategy

Managers and CEOs: are you ready for your close-up? A new book by Jackson Nickerson, PhD, the Frahm Family Professor of Organization and Strategy at Olin Business School, advocates the use of video for communicating from the corner office to employees throughout a business. Nickerson’s book is published by the Brookings Institution Press and will be the first in a series by Olin professors called Innovations in Leadership. 

The financial crisis and recession have changed the global economy and the way business works. Figuring out the “new normal” economy is challenging managers everywhere to develop new strategies and initiatives. Olin Business School is offering three new programs to sharpen professionals’ skills as they navigate the uncharted waters of the “new normal” economy.

Croson “The Status of Women in Academia” will be the topic of one of two lectures when Rachel T. A. Croson, Ph.D. visits the Danforth Campus April 14 and 15 in a new series launched by The Center for Research in Economics and Strategy at the Olin Business School.

Olin Business School professor Jackson Nickerson says, “ChangeCasting” is the best way for presidents and CEOs to build trust, create understanding and enact change with all of their constituents and employees. Nickerson’s ChangeCasting is a new web-based approach to communication that allows executives to lead and accelerate change within their organizations. It opens up a two-way street between the corner office and employees at every level of a company.

If politics were like high school, Republicans would be the football stars and Democrats would be chess club captains. Those stereotypes are the easiest way to summarize part of the conclusions from a study by Michael Lewis, Ph.D., assistant professor of marketing at the Olin Business School. By approaching political campaigns from a marketing perspective, Lewis was able to determine the effectiveness of branding and advertising.

If politics were like high school, Republicans would be the football stars and Democrats would be chess club captains. Those stereotypes are the easiest way to summarize part of the conclusions made by Michael Lewis, Ph.D., assistant professor of marketing at the Olin Business School .

If politics were like high school, Republicans would be the football stars and Democrats would be chess club captains. Those stereotypes are the easiest way to summarize part of the conclusions made by a marketing professor at the Olin Business School at Washington University in St. Louis.

A private equity acquisition of Jaguar and Land Rover might be the best thing to happen to the companies, according to a professor at the Olin School of Business at Washington University in St. Louis. “The public-equity firms will clean house,” said Anne Marie Knott, associate professor of strategy. “They will find the areas of poor performance and turn them around.”

In dating — as in business — you don’t want to be looking for a date when you’re desperate; you want to find one before you become desperate. Business professors at Washington University in St. Louis have found that how firms manage their research and development (R&D) pipelines could mean the difference between always having products in the works and searching desperately for new goods. More…

Markus Baer comes to Olin wrapping up his doctoral work at the University of Illinois at Urbana-Champaign, Ph.D. expected in fall 2006. He is originally from Germany where he earned a master’s degree in psychology at the University of Giessen. Baer joins Olin as an assistant professor of Organizational Behavior. His research interests focus on […]