Easing FDA tobacco advertising rules around schools could cripple law, new study finds

The FDA, through the new Family Smoking Prevention and Tobacco Control Act, is considering banning outdoor tobacco product advertising at various distances from schools and playgrounds. The tobacco industry is challenging these rules on First Amendment grounds, arguing that they would lead to a near complete ban on tobacco advertising in dense urban areas. A new study by the Center for Tobacco Policy Research (CTPR) at Washington University in St. Louis found that a 1000-foot buffer would still allow for tobacco ads. Smaller buffer zones of 350 feet may result in almost no reduction of outdoor tobacco advertising.