Weakening Video Privacy Protection Act a dangerous attack on intellectual privacy

Most people would rather not have their video viewing habits easily available to the public — no need for co-workers to know about your love of reality TV. The Video Privacy Protection Act of 1988 (VPPA) protects these records, but the House of Representatives — at the urging of Netflix and Facebook — recently voted to amend the VPPA, allowing companies to share movie watching habits much more easily. “What’s at stake is intellectual privacy — the idea that records of our reading habits, movie watching habits and private conversations deserve special protection from other kinds of personal information,” says Neil Richards, JD, professor of law at Washington University in St. Louis.