How Google works

Former VP gives an inside look at the world's most valuable company

Former Google vice president Jonathan Rosenberg.
Former Google vice president Jonathan Rosenberg.

If you are hired by the most valuable company in the world, you are expected to know how to manage a business.

But when Jonathan Rosenberg arrived at Google in 2002 to oversee the company’s product and marketing organization, he and then-CEO Eric Schmidt realized they needed to learn business rules that make companies successful in the Internet age.

Rosenberg, now adviser to Google’s new CEO Sundar Pichai, came to Washington University in St. Louis Feb. 4 to share what he learned during his 13-year stint at the tech giant.

In his speech, titled “How Google Works: The Rules for Success in the Internet Century,” Rosenberg described how Google grew from a startup with a few hundred employees to one of the most recognized companies in the world whose products and services are used by hundreds of millions of people every day.

Using many entertaining anecdotes, Rosenberg provided insights into how Google attracts smart creatives, how to create an environment where talent can thrive and what being “Googly” really means. Working closely with then-CEO Larry Page, for example, Rosenberg said he quickly learned to adopt moonshot thinking after Page told him, “You have failed by virtue of small thinking.”

Read the rest of the story at Washington University’s FUSE: Igniting Innovation & Connecting Entrepreneurs.

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