Invite consumers to pop-up, and pop goes the spending — offline and online

Invite consumers to pop-up, and pop goes the spending — offline and online

Two Washington University in St. Louis researchers, along with a former fellow Olin Business School faculty member and Alibaba officials, flipped the pop-up business model, and possibly more. The co-authors found that inviting potential customers via text message could increase buying with both a pop-up shop retailer and similar product vendors online … for weeks and months to come.
An online vanguard

An online vanguard

Jason Kint, BSBA ’96, is CEO of Digital Content Next, a nonprofit trade organization for digital media companies. He got his start in digital media working on the homepage of the WashU website.
In India, riots have lasting impact on how loans are made

In India, riots have lasting impact on how loans are made

Riots that resulted in anywhere from 10 to 1,000-plus deaths in their hometowns ultimately influenced lending decisions among hundreds of loan managers in India — and the effect endured for decades, reveals a new study involving Washington University in St. Louis. The research shows a country’s ethnic fissures can create crevasses in its road to economic progress.
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