donations

The neediest case … or the prettiest face?

On Giving Tuesday, holiday donation campaigns launch into high gear. But how do people decide where to donate their money? They know that they should give to the neediest cases, but new research from Washington University in St. Louis’s Olin Business School shows often, the donation decision comes down to something called a “charity beauty premium.”
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Creating better bar food

Chris Ferguson left the business world to venture into food. Now he’s the founder and owner of Bee’s Knees, providing gourmet bar snacks that pair well with craft beers.
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Election 2016 from Washington University’s view

At a transformative moment in our nation’s history, when America’s “Brexit vote” came to pass, where better than Washington University to bring together the thought leaders and experts from disparate fields covering the littered landscape that was, is and forever will be Election 2016?

WashU Expert: It’s all in the brand

Effective campaign branding may have made the winning difference for Donald Trump in this year’s presidential election. Raphael Thomadsen, associate professor of marketing at Olin Business School takes a closer look at how the messaging may have affected the election outcome. The importance of branding: “Branding is a central concept in business. Companies build products […]

WashU Expert: ‘Long-lasting implications’ for U.S., global economies

Donald Trump’s election as president initially sent global markets reeling. What might we expect from the markets moving forward? John Horn, senior lecturer in economics at Olin Business School breaks it down. Economic Implications: “The election of Donald Trump will have long-lasting implications for the United States and global economy. The election will be significant economically […]
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