A fresh take on the apparel business

freshprints2-1200x768Jacob Goodman and Josh Arbit once hated each other. Now they’re business partners.

It all started in 2009, when Sasha Sherman, Olin BSBA ’11, founded a custom apparel company catering to student groups on college campuses with the mission of treating every customer like family. Two years later, after Sherman had graduated and landed a job offer he couldn’t refuse, he asked his Alpha Epsilon Pi fraternity brother Goodman if he knew anyone that would be interested in taking over the company.

Goodman jumped at the opportunity.

“I said, ‘Yeah! I’ll do it,’” Goodman, BSBA ’15, recalls. “I was just super eager to get entrepreneurship exposure in anyway possible.”

Read how they did it on FUSE: Igniting Innovation & Connecting Entrepreneurs.

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