The High Risers

The High Risers: WashU women at the top of their field

These WashU alumnae innovators and entrepreneurs have reached dizzying heights of success in the fields of fashion, tech, media and design. With high-profile clients, an unending stream of accolades and jawdropping funding rounds, they’ve risen fast and far — most before the age of thirty.

Meet the High Risers:


Morgan DeBaun

Co-Founder and CEO, Blavity

Blavity is a tech company for Black millennials pushing the boundaries of culture and the status quo.

Hometown: St. Louis
Blavity sprang from: her experiences as a student at WashU
Unique visitors to Blavity per month: 1.8M
Amount raised in Series A funding round: $6.5M
Makes her home in: Los Angeles

Side hustle: M.Roze Essentials, a skincare and lifestyle brand for the modern Black woman

Jordana Warmflash

Founder, Novis

Novis is a women’s ready-to-wear fashion collection that is cultured, artful and optimistic.

Named: one of the Top 15 Labels to Watch at New York Fashion Week
At WashU she: honed her passion for the design and architecture of clothing
Has been featured in: Vogue, Elle, WWD
Worn by: Meghan Markle, Taylor Swift, Emily Mortimer, Camilla Belle

Cut her teeth at: Zac Posen, Peter Som, Alice + Olivia

Megan Berry

Founder, by REVEAL

by REVEAL is a mobile retail discovery experience that connects brands and products with consumers.

Berry was named: Fashion Group International’s 2018 Rising Star
At WashU she: earned master’s degrees in architecture and business
by REVEAL is headquartered: in Brooklyn
Clients include: Accenture, New York Fashion Week, Rachel Zoe, Jones New York

Most people don’t know she: was a Division I athlete as an undergrad

Alessandra Perez-Rubio & Louisa Rechter

Founders, Mestiza New York

Mestiza-New York is a women’s ready-to-wear line offering stylish opulence at a non-opulent price point

Mestiza means: a woman of mixed ancestry
Based in: NYC
Inspired by: vintage photographs of their mothers and grandmothers in the Philippines in the 1960s
Worn by: Chrissy Teigen, Ashley Graham, America Ferrera, Maria Menounos, Lilly Reinhart, Molly Sims

Style and substance: Partner with the Habi Philippine Textile Council to support female weavers in the Philippines

Cheree Berry

Founder and Owner, Cheree Berry Paper

Cheree Berry Paper is a renowned graphic design and social stationery company with clients nationwide

Years in business: 11
Previous gig: art director at Kate Spade
Number of employees: 22
Annual revenue: $3M
Clients include: Tina Fey, Ellie Kemper, Chelsea Clinton

Fun fact: Got married on WashU’s campus

Stephanie Beamer, Crystal Ellis, & Hillary Petrie

Founders, Egg Collective

Egg Collective is an acclaimed furniture studio based in New York City.

How they met: as architecture students at WashU
Headquartered in: New York City
Featured in: Architectural Digest, Elle Decor, Wallpaper, Metropolis, Vogue Living, Martha Stewart Living, Luxe, House Beautiful … and on and on

Relationship status: Designs have been picked up by Design Within Reach

Atima Lui

Founder, Nudest

Nudest is a machine-learning skin-tone matching software for beauty and fashion brands.

Grew up in: Topeka, Kansas
Proud of: her South Sudanese heritage
At WashU she: started a full-service salon targeted at multicultural customers
Named: one of’s Top 20 Female Entrepreneurs to Watch

Lofty goal: Redefine beauty standards for all skin tones

Amanda Signorelli

CEO, Techweek

Techweek is an international tech festival and media platform.

2013: graduated from WashU’s Olin Business School
2014: worked at McKinsey & Company
2015: joined Techweek
2016: became CEO of Techweek
2017: named to Top 20 Female Entrepreneurs to Watch by Paste and CIO

Her passion is: bringing more women into tech

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