They Shoot … They Score

Lessons in Leadership, Innovation and Strategy From the Business of Sports

Featuring 50 interviews with 50 sports executives ranging from team owners, team/company executives, facility designers and analytics experts, “They Shoot … They Score” offers a comprehensive guide to applied lessons in leadership, innovation and strategy from the sports industry. Topics covered include strategic marketing, brand management, business analytics and sport science, corporate culture, corporate partnerships, entrepreneurship, facility logistics, sales and more.

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