Turning the Giant

Disrupting Your Industry with Persistent Innovation

Have you ever struggled with giants that stand in your way? Maybe you’re building a business but fear the uncertainty you face. You know you need to innovate, but you’re worried about the potential consequences of taking that next step. And like many leaders, you have a picture of success in your head, but you don’t know how to get to where you want to go. If this is where you are, this book is for you.

In Turning the Giant, John Berra, BS ’69 (Systems Science & Engineering) shares his amazing life’s journey that took him from being a shy, uncertain student to becoming the chairman of Emerson Process Management. As someone who was voted into the Process Automation Hall of Fame, Berra writes from a place of authority and conviction. Because he has faced countless giants along his path, he knows what it takes to turn them.

Today, the challenges leaders face today are more complex than they have ever been. Giants such as technological advancement and global competition make it tough for the average business leader to survive. But it’s here that Berra’s challenge to “turn giants” is invaluable. Most giants leaders face will never be slain. They will always exist in some form. But rather than see them as a threat, great leaders realize it’s even more valuable to turn giants to their advantage.

Berra’s goal is to inspire a new generation of leaders to confront the complex challenges they face today. Yes, the technological challenges of today are different than Berra faced in the 1990s, but the principles for turning giants remain the same. Every leader faces the giants of corporate bureaucracy, self-doubt, innovation, skepticism, competition, and success. But it’s up to them to turn them.

Turning the Giant will motivate you to put your best foot forward.

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