American Airlines

VeechTylenol, Bridgestone Firestone, Columbine High School, Exxon, McDonald’s, United Airlines, American Airlines — all of these organizations have been hit by a major crisis. Companies never know when they might be struck by a terrorist attack, a major product recall as a result of deaths or injury, workplace violence, a fire or explosion, a nasty scandal or sudden death of the company’s leader. In today’s media climate, any small or large organization can land on the front page of the daily newspaper or the six o’clock TV news before the dust has hit the ground. Business managers need to be prepared for such an eventuality with a detailed crises communication plan, says Annette Veech, senior lecturer of business communications at the Olin School of Business at Washington University.

GriggsEconomic implications of the American Airlines decision to dramatically reduce flights from its St. Louis airport hub will be among the topics discussed in a free public forum on the “Future of the Airline Industry” to be held on campus Oct. 31. The discussion is timely since it comes one day before American Airlines plans to cut its St. Louis airport daily departing flights from 417 to 207. Keynote speaker is Michael Levine, a professor of law and management who directed federal airline deregulation efforts in the late 1970s and served as an executive at Northwest Airlines until 1999. Jan Druecker of the University of Illinois presents analysis on economic impact of job losses in region.