Business & Entrepreneurship

New research from Olin Business School finds that when a video game-making firms change a game’s rewards schedule and how it limits how long gamers can play in a sitting, the firm can actually make more money — and users devote a smaller share of their time on gaming.

Three Olin Business School researchers completed a study of workplace theft among restaurant workers that details, for the first time, how such stealing is contagious — and new restaurant workers are particularly susceptible.

Since Dylan Slaughter laced up his first pair of ice skates at age 3, he has wished for two miracles: he would join the NHL and his beloved St. Louis Blues would play for the Stanley Cup. This season, both dreams came true.

A forthcoming Management Science paper from researchers at Olin Business School draws a direct connection between language translation driven by artificial intelligence and an increase in international trade. Analyzing data from online e-commerce site eBay, the paper is among the earliest tangible signs that AI and machine learning are living up to their promise.

A new business study involving Washington University in St. Louis provides analytical theories showing that such driver-monitoring technology can not only prove beneficial to the bottom lines of some consumers, but also to insurance companies by alleviating moral hazards that affect the risks of accidents.

The idea of a plant-based patty being tested by Burger King makes business sense, if not health sense, to Washington University in St. Louis researchers who have studied the fast-food marketplace.

The game’s history and traditions are rich, but they threaten to suffocate its future. The “unwritten rules” and the game’s entrenched conservatism are standing in the way of fun. It will take more than bat flips and a backwards ballcap to let it through.

Prepare for a Super Bowl broadcast rife with social-issue and cause advertisements, because that’s what younger generations — read: consumers — want from a Sunday less about football than marketing, says Olin sports marketing expert Patrick Rishe.

If an event is otherwise highly enjoyable, pausing to take photographs will detract from a person’s engagement and enjoyment … and potentially affect the business visited, according to research by a team that included Olin Business School’s Robyn LeBoeuf.

The people who hold the most extreme views opposing genetically modified foods think they know most about GMO food science, but actually know the least, according to new research involving a Washington University in St. Louis faculty member in Olin Business School.