Disappearance of sports inflicts pain on entire economy

Disappearance of sports inflicts pain on entire economy

The U.S. sports blackout because of the pandemic has left at least a $12 billion crater in the national economy. And even if stadiums and arenas light up anew soon, they won’t look the same. A sports business expert from the Olin Business School at Washington University in St. Louis doesn’t expect the NBA, NHL and Major League Baseball to welcome fans if/when they return in 2020, for example.
Loyalty programs boost businesses’ ability to keep customers

Loyalty programs boost businesses’ ability to keep customers

In business, simple loyalty programs can strongly increase customer retention, Washington University in St. Louis researchers have found. These Olin Business School scientists studied a loyalty program at a chain of men’s hair salons, collecting data on more than 5,500 customers. Under the program, for every $100 a customer spends, he gets a $5-off coupon.
How to win the holidays: Four rules for giving better gifts

How to win the holidays: Four rules for giving better gifts

As a social psychologist who studies marketing in general and gift-giving in particular, I’ve seen both the joys and the distresses of gift giving firsthand. The pressures involved can be so intense that I’ve even found that about 70% of American adults have at least one relationship in which they’ve intentionally stopped exchanging gifts at all.
Older Stories