Twitter controversy highlights corporate brand risk
If changes at Twitter conflict with businesses’ values, it’s time for companies to re-evaluate use of the social media platform, said Olin Business School marketing expert Michael Wall.
Timing is everything
Robyn LeBoeuf, professor of marketing at Olin Business School, searches how people’s time perceptions affect the way they make decisions.
WashU Experts: Supreme Court decision will transform American life, politics
Experts from Washington University in St. Louis offer perspectives on the Supreme Court’s decision to overturn Roe v. Wade and the impact it will have on American law, people and politics.
After decades in the sales industry, Judith Sun, EMBA ’08, has perfected the skill of seamlessly integrating Western brands into the Chinese market.
Poll shows abortion ruling leak did little to change Americans’ voting intentions
A forthcoming study conducted by researchers at Olin Business School and UCLA suggests the recent leak of a draft Supreme Court opinion on abortion did not significantly influence how Americans intend to vote.
Research demonstrates importance of consistent branding in political television ads
An analysis of television ads from the 2016 presidential election shows messages that are centrist and consistent with the candidate’s primary messages lead to increased online word of mouth chatter and higher daily poll ratings.
The business of cannabis
Peter Vogel is the founder of Leafwire, a growing online network that is connecting folks in the cannabis industry.
An empowering brew
Veronica Swanson teams up with a basketball superstar to empower female coffee farmers.
Regardless of outcome, MLB has already lost
It is hard to imagine a scenario where the current standoff between baseball owners and players would lead to lost games in 2022, according to Patrick Rishe, a leading sports business expert at Olin Business School.
Olin, Poets & Quants announce business pitch competition
Aspiring entrepreneurs: Your business idea could be worth $50,000 in Olin Business School’s Big IdeaBounce, powered by Poets & Quants.