Super ads

The “Super Advertising Bowl IV” Feb. 1 at the Charles F. Knight Executive Education Center offered master of business administration students in the Olin School of Business a chance to interact with professional advertising executives and discuss the merits and demerits of television ads aired during the Super Bowl. (From left) Students Dave Drew and Beth Hunsicker trade notes with Todd Cromheecke, senior vice president and account director, and Lewis Williams, senior vice president and creative director, both of Chicago-based ad agency Leo Burnett Worldwide. Anheuser-Busch’s “Dog Bites Man” ad for Bud Light beer topped the students’ rankings, followed by General Motors’ “Holy S–t!” ad introducing a retro-looking Chevrolet. Coming in a close third was Frito-Lay’s humorous “Senior Moment” spot, in which an elderly couple fights over a bag of potato chips. The event was organized by the Olin Marketing Association and sponsored by Anheuser-Busch, Nestlé and U.S. Bank. Proceeds went to the United Way.

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