Nudging entrepreneurship

What can behavioral economics teach us about how to launch a successful startup?

Barton Hamilton

Barton Hamilton, PhD
, professor of entrepreneurship at Washington University in St. Louis’ Olin Business School, will present “Nudging Entrepreneurship” at 8 a.m. Tuesday, July 16 at Rubin Brown on 16th Street in Denver.

The talk is free and open to the public. Registration and breakfast begin at 7:30 a.m.

The session will examine the implications of behavioral economics research for the success of new ventures and products. Behavioral economics provides new insights into customer behavior and provides tools for entrepreneurs to generate high-potential business ideas and evaluate startup investment opportunities.

The event is sponsored in partnership with Entrepreneurs’ Organization and Rubin Brown.

Hamilton, the Robert Brookings Smith Distinguished Professor of Entrepreneurship at Olin Business School, is a leading scholar in entrepreneurship. His expertise includes economic returns to entrepreneurship, the importance of human capital for successful new ventures, the role of personality in entrepreneurial success, and alternative R&D strategies for high-tech startups.

Hamilton advises entrepreneurs and is both an active angel investor and a partner in a venture capital firm.

This September, Washington University will begin offering its top tier 20-month Executive MBA program in Denver. For more information on the Denver EMBA program, visit

For more information on Hamilton’s talk, call (303) 820-EMBA.