Olin Award winners impact business

Olin Award winners impact business

In a concentrated, continuing effort to link Washington University in St. Louis academic research to everyday business practice, the 10th annual Olin Award recognizes an Olin Business School faculty member who joined two University of Pennsylvania professors in crafting a computer model to guide managers who need to forecast behaviors of newly acquired customers.
The neediest case … or the prettiest face?

The neediest case … or the prettiest face?

On Giving Tuesday, holiday donation campaigns launch into high gear. But how do people decide where to donate their money? They know that they should give to the neediest cases, but new research from Washington University in St. Louis’s Olin Business School shows often, the donation decision comes down to something called a “charity beauty premium.”
Rewarding road warriors

Rewarding road warriors

Frequent flier programs are very important in the ultra-competitive airline industry. But which ones deliver the best benefits for travelers? A Washington University faculty member was recently among a panel of experts who helped analyze the nation’s best deals.

WashU Expert: Navigating Cyber Week

​​Millions of consumers are expected to make online purchases during Cyber Week. How can they find the best deals? Selin A. Malkoc, PhD, associate professor of marketing at Olin Business School at Washington University in St. Louis, provides some advice and answers.​
Olin hosts sports business summit​​

Olin hosts sports business summit​​

The world of collegiate and professional sports combines some of the most important facets of business, including financing, marketing and media. On Friday, Sept. 25, Washington University in St. Louis will take attendees off the sideline and into the action with a panel of top local and national sports executives for the inaugural Olin Sports Business Summit. Patrick Rishe, director of the Sports Business Program, is helping to organize the panel.
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