marketing

If an event is otherwise highly enjoyable, pausing to take photographs will detract from a person’s engagement and enjoyment … and potentially affect the business visited, according to research by a team that included Olin Business School’s Robyn LeBoeuf.

In a concentrated, continuing effort to link Washington University in St. Louis academic research to everyday business practice, the 10th annual Olin Award recognizes an Olin Business School faculty member who joined two University of Pennsylvania professors in crafting a computer model to guide managers who need to forecast behaviors of newly acquired customers.

On Giving Tuesday, holiday donation campaigns launch into high gear. But how do people decide where to donate their money? They know that they should give to the neediest cases, but new research from Washington University in St. Louis’s Olin Business School shows often, the donation decision comes down to something called a “charity beauty premium.”

While scheduling might help keep people on track when it comes to tasks, new research from Olin Business School shows it can derail all-important leisure time, making fun feel like a chore.

Frequent flier programs are very important in the ultra-competitive airline industry. But which ones deliver the best benefits for travelers? A Washington University faculty member was recently among a panel of experts who helped analyze the nation’s best deals.

​Joseph Goodman, PhD, associate professor of marketing at Olin Business School and Sarah Lim, doctoral student at Cornell University, say consumers tend to un​derestimate the experiential gift-giving advantage because they’re afraid they don’t know a person well enough to choose a more personal, preference-driven option.

​​Millions of consumers are expected to make online purchases during Cyber Week. How can they find the best deals? Selin A. Malkoc, PhD, associate professor of marketing at Olin Business School at Washington University in St. Louis, provides some advice and answers.​

The world of collegiate and professional sports combines some of the most important facets of business, including financing, marketing and media. On Friday, Sept. 25, Washington University in St. Louis will take attendees off the sideline and into the action with a panel of top local and national sports executives for the inaugural Olin Sports Business Summit. Patrick Rishe, director of the Sports Business Program, is helping to organize the panel.

​Why downsize the O-R-E-O? Joseph Goodman, PhD, associate professor of marketing at Washington University in St. Louis’ Olin Business School, it’s a matter of matching tastes to the market.​​

“World of Warcraft” might not seem like typical research material. But Yulia Nevskaya, PhD, assistant professor of marketing at Olin Business School at Washington University in St. Louis found it the perfect research platform. She has helped lead a study of gamers’ behavior and what’s behind their motivation.