Olin Business School’s “Super Ad Bowl VIII” to pick the best commercials

Annual event gives professionals and business students chance to evaluate the annual NFL blitz

What: Super Advertising Bowl VIII

When: Sun, February 3, 2008, 3:30 p.m. – 9:30 p.m.
3:30 – 4:15: Presentation by Schupp in Simon Hall, Room 108
4:30 – game end: Super Ad Bowl in the Anheuser-Busch Dining Hall at The Knight Center

Where: Washington University in St. Louis’ Knight Center, Anheuser-Busch Dining Room

Who: Local advertising and media experts, Olin marketing faculty, students and guests

Marketing students, faculty and community members at the Olin Business School at Washington University in St. Louis will critique the television commercials that air during the Super Bowl during the 8th annual “Super Advertising Bowl.”

This year’s theme: “Competition: who wants it more?” While the Giants and the Patriots face off in the big game, advertisers go for the win by shelling out the big bucks for comedic, over-the-top risks to compete for viewers’ attention.

A “Top Five” list of this year’s most effective Super Bowl ads will be distributed after the game to media, students and attendees, with commentary by Olin community members about which ads worked and why. Students and faculty will also be available for interviews during the game.

For pre-game action and a presentation by Schupp Company about making commercials effective, join the Olin community for a panel discussion on Super Bowl Sunday, February 3, 2008, from 3:30p.m. – 4:15p.m. Members of the media are welcome to attend the panel and stay for food, drinks and the game, which will be broadcast via large-screen televisions.

The Olin Marketing Association would like to thank its generous lead corporate sponsors, Nestlé Purina PetCare and Sigma-Aldrich Corporation. All proceeds from this event’s ticket sales will be donated to the Humane Society of Missouri’s Cinderella Fund to help a special animal in need of lifesaving surgery.

For more information, directions or parking passes contact Shula Neuman or Julie Isserman (512) 796-9393.