Better decisions, better choices

Better decisions, better choices

Every day we make thousands of decisions, from the small – what to eat? what to wear? – to the potentially life-changing choices involving our health or financial future. Olin Business School consumer behavior psychologist Hannah Perfecto does her research at the juncture of judgment and decision-making and has learned none of it has to be so hard.
Shifting mindset increases managers’ willingness to invest in new technology

Shifting mindset increases managers’ willingness to invest in new technology

When faced with a cutting-edge technological idea, business leaders who approach the idea in more concrete “how” terms — rather than in abstract “why” terms — are less likely to be deterred by its novelty and more likely to recognize its utility, which increases their propensity to invest in the idea, according to new research from the Olin Business School.
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