Shifting mindset increases managers’ willingness to invest in new technology

Shifting mindset increases managers’ willingness to invest in new technology

When faced with a cutting-edge technological idea, business leaders who approach the idea in more concrete “how” terms — rather than in abstract “why” terms — are less likely to be deterred by its novelty and more likely to recognize its utility, which increases their propensity to invest in the idea, according to new research from the Olin Business School.
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