advertising

Companies maintain a delicate balance when it comes to selling product lines that contain varying degrees of quality. Premium products need to be positioned beyond the claim of “higher quality” alone. A high-end product needs to compare favorably with its direct competitors, but it can’t appear too similar to other items in the firm’s product line. Part of the solution, according to a marketing professor at the Olin School of Business at Washington University in St. Louis is for firms to use an advertising strategy that contains image-oriented appeals to differentiate its premium products from the rest. More…

A group of three students is among the five final teams competing in the Chevy Super Bowl College Ad Challenge. The winning team will be announced Feb. 2, with their ad airing during the big game Feb. 4.

Washington University’s Olin School of Business will hold the 7th annual Super Advertising Bowl from 3-5 p.m. February 4, 2007. The annual event brings together Olin marketing students and faculty to critique the television commercials that air during the Super Bowl. This year Olin students will be looking for “Commercials that Win the Consumer’s Mind”—those standout ads that will have people talking around the water cooler on Monday. The student-organized activity also raises funds for the Arthritis Foundation’s St. Louis Chapter.

Washington University’s Olin School of Business and the Olin Marketing Association will hold the 7th annual Super Advertising Bowl, from 3-9 p.m. Feb. 4 at the Knight Center on Washington University’s campus. The Super Ad Bowl is a fun event where Olin marketing students and faculty critique the television commercials that air during the Super Bowl while raising funds for the Arthritis Foundation’s St. Louis Chapter.

No ad goes unnoticed: MBA students at the Olin School of Business evaluate Super Bowl XL commercials starting at 3 p.m. Sunday, Feb. 5, with pre-game lectures by local advertising professionals.

Courtesy photoWashington University’s team: Shlomo Goltz, Nathan Heigert and Hubert CheungIn the world of advertising, the hardest thing to do is get people’s attention — a job that becomes exponentially harder as audiences diversify and traditional broadcasters compete with YouTube.com, MySpace.com and other online communities. So, rather than compete, companies are beginning to enlist those communities through what’s becoming known as “consumer-generated advertising.” This fall, a group of students from Washington University in St. Louis was one of five teams to make the finals of the “Chevy Super Bowl College Ad Challenge.” The winning team will be unveiled when its ad runs Feb. 4, during Super Bowl XLI. More…

Philadelphia but up a good fight during Sunday’s Super Bowl, but in the end the New England Patriots and Diet Pepsi were the clear winners–that’s according to the votes cast by faculty and students from the Olin School of Business during the annual Super Ad Bowl event.

Super Ad Bowl 2005: Super Bowl advertising will be critiqued and ranked by Olin School of Business MBA students, faculty and local advertising professionals during the game on Sunday, Feb. 6 at 5:00 p.m.

Photo by Joe Angeles / WUSTL PhotoWashington University art students forge common ground with businesspeople.The perception is that art and business speak different languages, inhabit different worlds, and “orbit different suns,” says Jeff Pike, Dean of the School of Art at Washington University in St. Louis. But in reality, the visual arts play an active role in business culture, he says. The Washington University School of Art surveyed how artists and businesspeople view each other and came up with some important insights.