WHAT: Super Bowl XL advertising will be critiqued and ranked by Olin School of Business MBA students, faculty and local advertising professionals during the game.
WHEN: Sunday, Feb. 5, 2006
- 3:00 p.m. — “Ad Lifecycle: From Concept to Completion” Presentation by Lewis Williams, Senior Vice President, Creative Director, Leo Burnett
- 4:00 p.m. — “How to Create an Effective Ad” Presentation by Bradley Gutting, Art Director, Adamson Advertising
- 5:00 p.m. — Super Bowl and “My Favorite Ad” Contest
WHERE: Charles F. Knight Center – Anheuser Busch Dining Hall on Washington University Hilltop campus. The Knight Center is located off Throop Blvd. between Skinker Blvd and Big Bend Blvd. Parking is available in the garage in front of the Knight Center
WHO: Participants include Olin School of Business MBA students, Olin Dean Mahendra Gupta and Washington University business school faculty, as well as members of the advertising community
WHY: The Super Bowl might officially be a football game, but for about half the audience the commercials are the bigger draw. When a company forks over $2.4 million for 30 seconds of advertising time, they better hope their ad is effective. Super Bowl ads are often a company’s showpiece. But when each commercial is striving to be the best, how can any of them be effective? Olin School of Business MBAs will determine which of this year’s batch of advertisements were worthy of the event. In determining which ads were worth the company’s money, students will consider if the ad was unique and memorable considering the audience it is trying to attract and the item being promoted.
EDITOR’S NOTE: Olin students will pick their champion and announce their choice during the fourth quarter. Media may interview students and faculty at that time. The event is closed to the public.