Getting a Twitter account going for a department or organization is relatively simple, but making the most of the social media platform can be a challenge.
Washington University librarians Jaleh Fazelian and Erin Leach will explore how to use Twitter as a powerful publicity tool in an interactive workshop at Olin Library from 3-4:30 p.m. Tuesday, June 21. Registration is free for the session, titled “Twitter & Marketing: Making Your Feed Work for You,” and is open to WUSTL students, faculty and staff as well as people from other institutions and nonprofit organizations. The class will be held in the Arc Technology Center on Level A.
Fazelian and Leach will offer tips for integrating the micro-blogging tool into existing organizational marketing plans targeted at incoming and current students as well as alumni. This workshop will encourage both novice and experienced Twitter users to consider the needs of their audiences and create a plan for marketing their department’s services. Attendees will leave with a strategy for creating a more exciting and engaging Twitter feed.
To see the WUSTL Libraries’ Twitter, visit twitter.com/WUSTLlibraries. To register for the June 21 session, visit twittermarketingjun21.doattend.com. View other free classes offered by WUSTL Libraries at wulibraries.doattend.com.